Some Starbucks outlets in select Malaysian states, for instance, have “temporarily paused” the use of reusable cups and tumblers over the crisis.
#Green starbucks cup 2021 free#
Some markets, such as Hong Kong and Malaysia will see the free reusables deployed this month, while details on other markets and timing will be released “at a later date”. Starbucks says that due to the pandemic, its reusable campaign will be rolled out through a “phased approach”. But recent scientific evidence confirms that reusables do not raise the risk of Covid-19 transmission, as long as basic hygiene and sanitation is practiced. Many of these worries have been projected by conservative lobbying groups and the plastics industry, who have exploited the pandemic to promote unfounded claims over coronavirus contamination in order to delay action on plastic waste. The decision to promote reusables comes amid a stalling in global efforts to tackle single-use plastic pollution, with the Covid-19 pandemic often cited as a concern for businesses and consumers to stick to disposable takeaway options. Starbucks Reusable Coffee Cup Pushing back against single-use “We’re constantly innovating new ways to scale more sustainable solutions across the region,” Trilling added. According to Starbucks Asia-Pacific, the campaign is set to dish out as many as 2 million reusable cups in the region within the first day of the launch on September 28.ĭescribing the move as a part of the firm’s “journey to becoming a resource-positive-company,” a pledge that Starbucks first made in 2020, Starbucks Asia-Pacific president Sara Trilling said to expect “many more to come.” The aim of this campaign, the 50-year-old coffee chain says, is to get more customers to participate in its Bring Your Own promotion, which gives people discounts when they purchase a beverage using their reusable cups. Worldwide, Starbucks operates around 32,000 outlets, but the initiative may be rolled out at different times depending on the participating location and country. The campaign will involve almost every region Starbucks operates globally, including in Japan, Cambodia, Hong Kong, Indonesia, Korea, Malaysia, Singapore, Taiwan, and India with local variations in terms of reusable cups or special discounts. Two cup options are provided, one for hot drinks and the other for cold beverages- both are made from recyclable polypropylene materials and can be reused up to 30 times.
#Green starbucks cup 2021 for free#
The reusable cups will be offered for free to Starbucks customers in select markets across APAC, whether it be a short flat white or grande latte. Starbucks 50 Year Anniversary Hot Drink Reusable Cup
In Canada, EMEA, Japan and markets including Argentina, Brazil, Costa Rica, El Salvador, Guatemala, Peru and Uruguay, the coffee giant will be giving customers a free coffee or discounted beverage when they bring their reusable cup into stores or they can purchase a drink and get the reusable campaign cup for free.įor Starbucks’ Latin America and Caribbean markets, such as Chile, Colombia and Mexico, Starbucks will offer customers a reusable cup, which once they’ve paid for will entitle them to a free handcrafted Starbucks beverage while supplies last. Customers across select markets in the Asia Pacific will get a free reusable cup when they buy a handcrafted Starbucks beverage. Starbucks is launching a new circular campaign globally. The initiative will be launched across Starbucks outlets internationally, including in Asia-Pacific, where it expects to offer 2 million reusable cups to customers within the first day. In a new global campaign, the company will be serving handcrafted beverages in reusable cups, offering increased discounts for customers who bring in their own cup for a limited time and gifting free drinks depending on the country, in a bid to get customers into the habit of bringing their own reusables. Starbucks, the world’s largest coffee chain, is going circular.
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